Letter to the Times

Our Portfolio of Eating Plans has been up and running, and anticipating for some years the “Stern” challenges to cut down on consumption of meat and dairy. They go well beyond “First steps towards a greener diet” (Feb 17), and accommodate meals, recipes, tastes, seasons, availability, and timeliness, as well as other consumer interests, for customers considering changes for the various reasons for implementing practicable emphasis on the “green” trend.  The information is assessed by a chartered nutritionist and it meets all the requirements – and goes further – than the facts and profiling offered by the Food Standards Agency, so the plans are setting the pace for cookery writers and publishers, as well as manufacturers and retailers.

Our Portfolio is being extended all the time: we hope soon to install costings, when we can afford the kit; and our research is stimulating ideas from earlier times when our message Grow Food, not Feed for Salutary Food from Salubrious Farming was introduced for thrifty agronomics.  It informs the various means of implementation and choice offered to consumers individually and exercising designated options in institutional and corporate catering and eating out.  What better season for latter-day Lentilists and consumers trying changes and ways of weaning themselves off the cow and eating red meat!

We look forward to adoption of the opportunities in the canteens at 1 Pennington Street and that publication of appropriate bulletins will follow (by the way, we allow for modest-to-frugal intakes of beers and wines).  Bon appétit!

Best regards

Alan Long
Hon Research Adviser
VEGA (Vegetarian Economy and Green Agriculture) Research Trust